With over 12 years working as an experience designer, Frieda started out working in digital and tech companies back in Melbourne, Australia.
In 2016, she moved to Japan to help out startup companies and later on joined Grab down here in Singapore before starting DakonLabs.
Ash’s interest in events and stage production started at an early age of 15. He had worked for some of the biggest production houses and venues in Singapore throughout his career.
10 years ago he decided to pursue his life long dream of being an entrepenuer. In 2017 he expanded his entrepeneurial portfolio into other sectors.
Helping to launch new and improving existing product.
» Market & User Research
» Product & Market Fit
» Validating Concepts & Assumptions
» Workshop Facilitation
» Persona Development
» Brand Strategy
Building a user-friendly product design that makes sense.
» Design Research
» Conceptual & MVP Design
» Rapid Prototyping
» User Experience & Flow
» Humanising your product with UX writing
» Visual & Interactive Design
Working with appropriate teams to deliver the final product.
» Prototyping & Micro-interaction
» Assets Preparation & Creation
» Frontend and Backend Build
» Quality Control
» Cotton On
» Latitude (prev GE Money)
» Melbourne Metro
» Perth Airport
» AKQA (prev DTDigital)
» Arq Group (prev Outware Mobile)
» Clemenger BBDO
» Ogilvy Melbourne
» Whybin\TBWA Melbourne