We design an experience that makes sense. 

Based in always hot and humid Singapore but accessible worldwide.


Who we are

Who we are


Frieda Handoko

Experience Director

With over 12 years working as an experience designer, Frieda started out working in digital and tech companies back in Melbourne, Australia.
In 2016, she moved to Japan to help out startup companies and later on joined Grab down here in Singapore before starting DakonLabs.


Ash Razaque


Ash’s interest in events and stage production started at an early age of 15. He had worked for some of the biggest production houses and venues in Singapore throughout his career.
10 years ago he decided to pursue his life long dream of being an entrepenuer. In 2017 he expanded his entrepeneurial portfolio into other sectors.


How we work

Market Research & Problem Solving

Helping to launch new and improving existing product.

» Market & User Research
» Product & Market Fit
» Validating Concepts & Assumptions
» Workshop Facilitation
» Persona Development
» Brand Strategy

Customer-centric Design Thinking

Building a user-friendly product design that makes sense.

» Design Research
» Conceptual & MVP Design
» Rapid Prototyping
» User Experience & Flow
» Humanising your product
 with UX writing
» Visual & Interactive Design

Delivering the end product

Working with appropriate teams to deliver the final product.

» Prototyping & Micro-interaction
» Assets Preparation & Creation
» Frontend and Backend Build
» Quality Control


Who we've worked with

Who we've worked with

Selected Clients

» Coles
» Cotton On
» Latitude (prev GE Money)
» McCain

» Medibank
» Melbourne Metro
» Nissan
» Perth Airport


» AKQA (prev DTDigital)
» Arq Group (prev Outware Mobile)
» Clemenger BBDO
» Grab
» Ogilvy Melbourne
» Whybin\TBWA Melbourne

Let's chat.

Not sure where to start or just wanted to chat?
Get in touch and see how we can collaborate.

© 2020 DakonLabs Pte. Ltd. All rights reserved.