2014

Revamping Australia’s largest f&b providers’ website

RESPONSIVE WEB     F&B

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Background

Relooking into McCain’s website Information Architecture

McCain’s website was done back in early 2000’s and ever since then their products have expanded significantly. We were tasked to modernise their website.

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IA
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Goal

Modernising the look and feel

One of the things we wanted to look at is to make their website responsive.

Showing McCain’s products and related recipes

As part of looking at the whole IA structure, there’s another requirement we had to implement in to the site which is recipes related to McCain’s products.

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High Level IA

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Wireframes

Once we worked on the IA, we went ahead with basic wireframes to get feedback from clients.

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UAT

Overall positive feedback

Due to the complexity of the content, we wanted to make sure our clients are happy with the overall flow of the new website. We did this with basic wireframes.

We first tested it with real users with real scenarios in mind and the feedback came out positive overall.

We presented to clients afterwards with the results and amended prototype and they were quite happy.

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